SO. B-Movie arrived today. I now understand the difference between a professionally made card game and a budget card game.
This is in no way a criticism. Yes the cards are of a lesser quality material and are clearly printed off center but it's still a decent quality product that allows the designer to order a small number of units without remortgaging his home first.
It's still certainly a viable option but I'm more inclined to investigate other options now. JKLM are a publisher who've mentioned that they can assist with the finances of game production on a larger scale.
The question is, can my game sell a thousand copies? I don't think there's enough of an appeal to gamers for it to sell well to them. I have a very specific target market in which I believe it will sell but the question is, how well? There's also a potential secondary market (fear the specifics) which is more mainstream but that would mean getting the game into retailers that will interact with that market.
The pricing is just silly although I'm sure it makes sense in some way or other:
3000 copies (yeah right) will cost me £1 per unit.
2000 copies will cost me £1.25 per unit.
1000 copies will cost me £2 per unit (quite a jump there).
500 copies will cost me £3.50 per unit.
That's the last reasonable cost price. When we get to 100 copies it would cost far more to make than you could sell it at. So I could potentially "just" get 500 copies which still works out far cheaper per unit than the US printer I had in mind. It would unfortunately cost me £1750. To be fair, if I'm then selling at £10 I only need to sell 175 units to break even leaving me with 325 units of pure profit (assuming I can shift them all).
Of course if I'm spending £1750 on 500 units, it almost makes sense to get 1000 copies since it's only £250 more (ie 50p per extra unit). Of course that takes the break even number to 200 units.
The good news is that with cost price going so low (ie £2 per unit) I could then reasonably afford to sell to retailers. Apparently they like to buy at 40% of RRP which would be £4 so I'd still be making £2 profit even on those sales. I would of course need to sell 500 units to break even by this method.
It's all very complicated. It's not about the profit at all but if I can print a top quality product and break even then that's better than printing a low quality product and breaking even.
More investigation needed!